Walltopia reaching new summits in 2018

When Jeroen Huys, managing director of Design is Dead (aka the big boss), announced to the “DiD” team that we will be having a 2018 kickoff event coming up, I imagined and expected the typical meaning: a fancy restaurant or a conference space with a luxurious catering service and a mandatory dress code. In other words, fancy food, a lot of talk and loads of free booze came to my mind. But hélas! I should have known better, we never do the usual and expected at Design is Dead but rather we embrace our weirdness, dare to push the limits and get out of our comfort zones!

So what did this 2018 kickoff event included? Wall climbing in De Stordeur of course! So it was not a typical company event indeed.

My plan at first was to be an observer of sorts. After all I am an analyst at DiD. Which means that I observe, learn and specify the flow of how things should go, guide the developers in what they should do which in this case meant that I should tell them to climb the highest wall while I look at them safe and literally grounded with a cold beer in my hands. Of course, I also encourage their efforts and celebrate the result… but I am in no way supposed to be a part of the action! So, I strapped on the safety belt put on the uncomfortable shoes and did exactly that… observed. My colleagues were getting nervous, sweaty and excited to reach the top , thrilled to be pushing boundaries. For example, our developer Stijn who is afraid of heights but climbed quite high I must admit! Well done Stijn! Always ready to go for that extra mile that makes a difference! You are an inspiration!

I went on with documenting the event by taking several photos. Still safe and quite inactive until I finally gave in to the several non-career threatening, elegant, kind encouragements and I dit it…. I climbed!!! and I must admit that felt great!


After all the climbing, numbers and business talk, it was time for food and some casual talk with the colleagues. We got to speak more about our personal lives and our experiences which brought us all closer together. After all we do spend eight hours together on a daily basis so it is definitely interesting to learn more about who we are, as our “business selves” is only a grasp of our entire personhood.


Now as far as the place itself goes, I really enjoyed De Stordeur because it really combines all! Usually places that offer some sort of athletic activity lack in terms of food quality or in terms of innovative and beautiful environment but the bar and restaurant are actually really good at this place and even if you do not wish to climb and simply stay at the lounge area, you have absolutely no noisy distractions. The casual, modern -and kind of hipstery- decor makes you feel really at ease, the panoramic view is refreshing and the cuisine did not disappoint. The popular choice of the table was the hamburger and it was without a doubt delicious. As far as the desert goes, I will never forget that Speculoos refreshing treat !!!!

So overall even after the initial hestitations this activity really paid off!

Considering to join this awesome team? Drop us an email and let’s reach the top together


Note: All photos are taken by our talented UX Designer Joris Verstuyft and our Front end guru Sven Aarts